Live Face Assignment Example | Topics and Well Written Essays - 500 words

Live Face - Assignment Example Discovery process entails gathering information about perspectives and experiences about the brand by the internal and external customers of the organization. Additionally, a company can improve its brand dynamics by looking at its historical information on branding as part of the discovery stage. The outcome of the discovery process is referred to as a core brand analysis which enables the entity to know what the brand symbolizes and the intended audience (Gregory, 2004). The Blue Team Focus Company should as a next step develops a strategy to communicate what the brand intends to achieve, express brand personality and stakeholder expectations about the company. For Blue Team Focus, a brand strategy should emphasize the expected customer experience through interaction with the company from using the Live Face product. After developing the brand strategy, Blue Team Focus should engage in corporate brand communication which involves marketing, promotion, and advertising and creating awareness about the brand through public relations. Given that Blue Team Company has an already established customer base through Sony and Verizon FIOS; it has a less job to do in terms of brand communication. Finally, Blue Team should invest in brand management that involves keeping the brand alive and ensuring its growth using the appropriate company resources (Gregory, 2004). According to Westwood (2002), contingency planning is done through a SWOT analysis when all information and opinions are collected from marketing research. Blue Team Focus Company should evaluate its strengths in relation to its weaknesses considering available opportunities and potential threats in the marketplace. The company shall leverage its strengths from advantages related to proprietary technology mainly from Sony and Verizon FIOS.