Write-up Assignment Example | Topics and Well Written Essays - 750 words

Write-up - Assignment Example In this manner, it can be suggested that reason-based choices are different from value maximization, because if the marketers had focused on value maximizing aspects such as communicating the hedonic or perceptual values to the customer that they might want to receive from purchasing this product. For such a marketing approach, the marketers would not present comparison of the product against competitors’ product; rather focus on highlighting the performance and enhanced capability through a marketing campaign. The displayed advertisement above is a marketing message by online financial solution provider. The industry of online financial solution provider is newly established and requires less focus on promotion of the brand and urges more research of consumer behavior to increase their knowledge about the products. For this reason, these marketing campaigns are adopted to teaching style where the marketers enable consumers to understand why they should buy a particular product and what differentiated features they would inherit by the purchase of a product of a particular brand and its opportunity cost. Therefore, it can be suggested that the displayed advertisement in this research paper depicts a successful marketing strategy adapted by a financial solution providing company. It is delivering a clear message to the target audience that the company’s product is outstanding against competitors’ product belonging to the similar category. The advertising message delivered in the advertisement displayed initially also facilitates consumers to do the mental accounting for making a purchasing decision. Mental accounting enables individuals to weigh advantages and disadvantages of purchasing a product against the same product of other brands. They calculate the cost opportunity they would be availing from the purchase of the product, the difference in price;